I’m often asked by PRs about ROI from a trip. I fully understand the need for PRs to feel like they, and their clients, are getting good value from travel that they have helped with.
Below is the coverage resulting from a press trip to Tenerife to give you an idea of the sort of coverage that resulted from a press trip in 2019.
The Tenerife Tourist Office call me the ‘one man walking trip’ and hopefully the examples of coverage below back this up as I offer multiple coverage print, online, social and radio. Note that working with me on a press trip does not guarante positive coverage as my first responsibility remains to my readers and editors.
Telegraph – https://www.telegraph.co.uk/travel/cruises/port-guides/santa-cruz-de-tenerife-cruise-port-guide/
Weather2Travel – https://www.weather2travel.com/blog/best-luxury-hotels-in-tenerife/
Love Exploring – https://www.loveexploring.com/news/83420/8-things-you-probably-didnt-know-about-tenerife
Scotsman – Three ’48 Hours In’ articles on Playa de las Americas, Los Abrigos and Medano. Format https://www.robinmckelvie.com/48-hours-articles-for-the-scotsman/.
BBC Radio – Inclusions on various radio shows in my frequent travel slots.
Social media – Multiple tweets from my Twitter accounts (which have over 30,000 followers – main one is www.twitter.com/robinmckelvie) and my Instagram account (www.instagram.com/travelwriterinakilt). Posts covered hotels, restaurants and tourist attractions, with all providers who helped with the trip tagged.
As a full time freelance travel writer for over 20 years I need to keep selling articles long after a trip, at least for a year afterwards. As time goes on the topical research obviously wanes, but I’m still in a position to write more general destination pieces, the type I wouldn’t write unless I’d been to a destination so the press trip publicity lives on and on, increasing ROI as it goes.
